Website & SEO Training
manage your own website
Website and SEO training with Health Pro Digital gives you the knowledge and skills to set up and manage your online presence.
Why invest in website and SEO training?
Your website is a reflection of your business’ branding, mission, and values. And no one is going to protect your company’s online presence and reputation like you and your team.
If you run a small to medium-sized health enterprise, Health Pro Digital can help you bring the running of your site in-house, or help you launch your new website the right way using SEO best practices. We work with you on-site or remotely via screen sharing.
Health Pro Digital uses a “teach-you-how-to-fish” model where you and your team learn to effectively and efficiently run your website and put systems in place to manage your site over the long-term. This saves you thousands of dollars by significantly reducing or eliminating recurring web developer fees. With an understanding of how your site works, you can outsource more complicated or time-intensive tasks for a fair and fixed rate per deliverable.
Make your website work for you 24/7
Save a fortune on agency and IT fees
Drive organic leads & increase profits
Outrank your competitors organically
Build your media profile & visibility
Improve site speed & user experience
Write content that attracts an audience
Learn content & management systems
WHat you will learn
Health Pro Digital gets down in the trenches with you to understand your business and custom tailor each training session to your individual needs.
Learn the basics of hosting, registrar accounts, and content management systems so you can supercharge your site for a better user experience. These foundations go hand in hand with SEO foundations.
Search engine optimisation (SEO) foundations
You will learn the core foundations of search engine optimisation and the inner workings of search engine algorithms (i.e., ranking factors) which can make or break your appearance in search engine results.
Content development strategies
You will learn strategies to efficiently and effectively outline and storyboard your articles before you’ve even written a single paragraph. You will learn to create top notch content for humans but formatted for search engines.
Keyword research and analysis
Learn how to find valuable and relevant keywords and keyword phrases with high volume of visitors and low competition. Get this formula correct and you will create content that people are hungry for and desperate to find.
Revamping old content and making it perform
Many websites have old and meandering articles with no point or focus (because an SEO guy told them to “write content”). Learn how to turn that old junk content into gold and make it perform like a champ.
Competitor analysis strategies and how to outrank them
You must know both your competitors and your own business objectives. You can use this information to strategise and find niche areas within which your site can leverage and perform well.
Visitor analytics and understanding user engagement
You will learn how to understand your visitors and their browsing habits on your website. You can leverage this information to tweak your content to “give the people what they want.”
Website security and health maintenance
You will learn how to put security measures in place to minimise risk to your site. You’ll also learn how to assess your website’s health in real time and adjust to keep your site fighting fit.
Website JumpstartFull-Day (8 Hours)
- Ideal for those with a general understanding of websites but would like to refine their digital strategy
Website AcceleratorTwo-Day (16 Hours)
- Great for the growing business that is expanding its offerings, as well as moving into content marketing.
*If you require a website audit, this is available at a discount with a training package.
LET’S GET STARTED
Contact us now and let us show you how to take charge of your online presence
9-13 Bronte Rd
Bondi Junction NSW 2022
+61 (0)435 017 036